Podcast: The Work-Life Balance Reset, with Melissa Vilders of SAP
Letting go and trusting the process can be hard for event profs, particularly those who…
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This week’s hot takes on hot topics in experiential marketing cover charitable hair flips, a…
Experiential Marketing Trend of the Week: Red-Carpet Activations
Once upon a time, red-carpet affairs were little more than glorified photo shoots. But a…
Field Report: 15 Best Exhibits from Design & Construction Week’s Last Hurrah in Orlando
The largest annual gathering of residential construction and design industry professionals, Design & Construction Week…
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How the Team USA sponsor harnessed hockey fever across watch parties, exhibitions and a ‘Run…
Hertz Unleashes a Pack of Dogs and a Pop-Up Café at the World’s Largest Gathering of Golden Retrievers
The concept of “stress-free travel” may sound like a distant fantasy, but Hertz is on…
USAA’s Sponsorships Director Talks NFL Talent Partnerships and Optimizing a Lounge
What started as a place for NFL talent to have conversations with USAA guests 15…
What Each Generation Really Wants from B-to-B Events—And What the Data Says
With b-to-b audiences now comprising four generations of attendees (or five, depending on who you…
全国168官方体彩直播飞艇记录查询结果 Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.